I found this article written by Judy Peterson, a realtor in Philadelphia. I have seen many arguments for staging a home for re-sale but in my opinion, this is the best one.
The following images are taken from a spec house I completed one year ago, with my former business partner Jan Romanuk [Interior Designer] in West Vancouver.
Staged by Property Presentation Advisors
Here is Judy’s post on the 10 reasons “Why buyer’s love, love, love Broker Beige”.
1. Buyers need to imagine themselves in the property - neutralize. I completely agree, keeping that royal blue wall in the dining room is not going to work.
2. Some Buyers can’t imagine what the sofa would look like on the opposite wall. Trust me, it will be the very Buyer who wants to buy your home. In other words, a professional will consider proper furniture placement when staging your home.
3. If you love Blue, your Buyer loves green. Enough said!
4. Buyers over estimate the cost to paint and carpet. That is why you should do it yourself before your potential buyer comes over to look at your house!
5. Buyers are short of cash after settlement. The moving truck arrives today and they start new jobs tomorrow. You get the idea.
6. Buyers love neutral decorating because it’s easier to move right in.
7. Buyers today may not have the time or skill so they need to hire a professional.
8. Odds are a trillion to one! Spouses often don’t agree on decorating styles. What are the odds of finding a home buyer who loves your exact wallpaper and paint colors?
9. Some fix up costs may become a deductible cost of sale expense, if done at the right time. Consult your Accountant.
10. Get Sold! Everyone wants to be a Ten and get sold for the highest and best price in the least amount of time. This is one proven idea that works!
“So what if you don’t neutralize or freshen decorating colors? In this market, the listing price will almost always start to chase down the market, constantly being one step behind the buyers who move on to easier sales. That’s not my wish for you!”
Here’s a great comment from Judy’s post: “It still amazes me how many people still do not understand why their house needs to look like a catalog if they want it to sell fast. And yet, if you take that same person out shopping for houses, they’re equally as picky.”
Maria Killam runs her own design firm in addition to being partners with Benjamin Moore’s Painting & Decorating Services. If you would like to schedule a Colour and Design consultation with Maria in person or via email, please call 604.318.9725 or email me at info@mariakillam.com.
Related Posts:
Staging; Two Day Transformation (Before & After)
