Sunday, April 25, 2010

The Inside Scoop on what's Next in Colour




When I arrived in New York yesterday it was sunny and beautiful and then today we woke up to rain so it's a good thing I've been in colour forecasting meetings all day long. . .



The Colour Marketing Group Conference kicked off with a reception where I saw our President James Martin (above) with the Color People. I interviewed him on my blog a few months ago, here.


Then met some new colour colleagues, from second on the left, Jacqueline Rosadiuk, Roza, Janice Lindsay, James Martin and I'm on the right. For colour professionals we are all looking very neutral I did notice!

This photo (above) is what we work on all day today (I was a co-facilitator so I was sticking them on the board--above). We determine which colours are 'NOW' and then everyone has prepared (in advance) which colours are going to be 'NEXT'. Once we all have the colours we brought on the board we start to narrow it down and everyone presents their 'argument' for the colours they have brought!

Margit Zsedely with Margit Publications represents a company that packages colour combinations and sells them to Fashion, Interior/Home, Residential/Contracts and Industrial Markets. Her presentation had some beautiful colour boards to go with the samples of yarn but they were top secret (for buyers only) so this was all I was allowed to photograph!

Green continues to be a big story, (but it's fresh not too yellow and I talked about the difference between the two here) it’s almost a neutral. Orange, fresh new, rejuvenating the space using natural elements. Fresh, happy colours are mostly what ended up on the board. Grays were there of course as a neutral and Brown was still there but that's because it's not going away yet, we named our brown 'Stayin Alive' which I thought was great!

Sherran Arthur, Marketing Manager for Canada from Larson-Juhl talked about frames and warm metals tones--that golds are coming back but not as bright as they were. Hammered and burnished gold. I had a fascinating group of colour professionals at my table, it was a really fun day!


Lori Lewandowski from Masco Retail Cabinet Group, had a beautiful presentation on her take on upcoming colour trends and navy is a big story. Blue stands for water and sky which represents hope, very important still in todays times! Someone else said that for a few years no one was interested in seeing the wood grain of cabinetry because it was espresso brown and now people are wanting it back in the bleached out woods we are seeing everywhere.


Ceiling in the Marriott Brooklyn lobby

I was also introduced to Mix Publication which is a Global Color Research organization. They also have a blog which I can't wait to check out!

Hope you had a great weekend! I'll fill you in on my week when I can!

If you want your home to have atmosphere including colours that flow to fill you with happiness every time you walk in. Contact me by emailinfo@mariakillam.com for on-line rates or call me at 604.318.9725 if you are local.

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