Thursday, April 8, 2010

The Enchanting World of Atmosphere

It’s the reason you are reading this blog (or any other design blog) right now. Because you are looking for atmosphere. Atmosphere is the feeling that gets created when you finally get the right colour on the walls. It’s what you get when you install a lamp in a minimum of 3 but preferably 4 corners of your living room or Master Bedroom (More on this in my February, newsletter, free to subscribers).

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It’s also why a designer should pay for professional photography if they want to get clients to hire them based on their portfolio. It’s rare (unless you are a photographer yourself) that you can convey atmosphere in an image without the right angles and professional lighting!

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This morning I was reading Seth Godin’s blog and he was talking about the luxury market and how it was first created in France to improve their balance of trade. I usually agree with Seth--he is a master of marketing after all and I get the point he was making which is different from mine--but he said:

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“In every city there are expensive hotels that are noisy, with $56 breakfasts, no parking, blinds that don't make the room dark and rooms that don't have enough closets. But the very waste of paying extra to stay there ensures that you'll be surrounded by others just as wealthy and just as interested in proving it.” S. Godin

image Viceroy Hotel lobby designed by Kelly Wearstler
 
That I totally disagree with. The reason why people stay in luxury hotels is because of the atmosphere that get’s created first of all by the grandeur of the lobby and then by the luxurious fabrics, beautiful furniture, soft lighting, and wonderful colour in the guest rooms.

imageViceroy Hotel lobby designed by Kelly Wearstler
 
It’s also the reason why a new design trend generally begins in a luxury hotel because they have the money to do it. That is what started a sleeker more contemporary look in residential interiors, hotels started that trend first.
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Ever notice how many lamps hotel rooms have? Usually they have a minimum of five! And it’s also the reason why the real estate agent will turn on every single light in the house when they are showing it. Lamps create atmosphere faster than anything else in your space. It’s also the reason why--when I decorate my clients homes—one of the first items on the list is lighting! 

What do you think? Would you stay in an expensive hotel to be around other wealthy people or because you want to experience the look and feel of luxury!

If you would like your home to fill you with happiness every time you walk in, contact me for on-line or in-person consultations.

Related posts:

Atmosphere; The one Thing you cannot Buy
10 Ways to save money Now by Creating a Focal Point
How to choose the right Beige

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