Do you need Help picking your Logo Colour?

When shopping for my clients, I buy all my silk flowers at Chintz and Company which is located in the heart of downtown Vancouver. Every time I go there I see this building (which is right next door). I love heritage buildings and especially this one with the happy blue colour. So yesterday I took a picture just for you! It’s Benjamin Moore CC-904 Cascade (and a great boys room colour as well by the way) it’s the colour of the sky and rare to see it on a commercial building (or any exterior in Vancouver for that matter). I looked up their website to see how far this colour goes in their branding and sure enough, it’s the exact colour of their site as well.

Periwinkle blue is the happiest and warmest of the blues. A mid-tone ‘colour of the sky’ blue like this is open and expansive. Blue in general is the #1 choice for use in Corporate branding and identification. As Lee Eiseman says in her book Color: Messages and Meanings, ‘the constant challenge of such pervasive use of the colour is to keep it looking fresh and not hackneyed. If the essential message begs for a true blue image, look to a combination of dominant blue used in innovative combinations’.

The White Fish Group is a brand management company. Choosing this colour works well in a suggestion of “always being there for you”, strong, reliable, loyal and the purple undertone means that working with this company will also be fun. All of this I got from just the colour of their site, which is certainly a strong argument for choosing the correct colour for your company logo!

Tracy over at Comfort & Luxury wrote a post yesterday about this exact shade of blue as well and she has shown some gorgeous interiors, and included some more definitions of blue click here to read. For even more messages and meanings about blue, check out Julie Hoylen's blue post at Sensational Colour.

It would be interesting to know exactly why the owners chose this colour. If I find out, I’ll update this post!

Have a happy weekend!

Related posts:

White: Messages & Meanings

Can White be a Lonely colour? (Definition of Orange)

Why your Teenager wants a Black Room? (Definition of Black)

Warning: You are the Colours in Your Home (Definition of Green & Purple)

Michelle Obama in Vogue (Definition of Hot Pink)