Pantone's Colour of 2009: Yellow

It was just announced Wednesday that Pantone's colour of the year for 2009 is yellow! This is big news in the colour world so I thought I would keep my readers in the know and post it as well!

Pantone, which provides color standards to design industries, specifically cites "mimosa," a vibrant shade of yellow illustrated by the flowers of some mimosa trees as well as the brunch-favorite cocktail, as its top shade of the new year. In general, Pantone expects the public to embrace many tones of optimistic yellow.

"I think it's just the most wonderful symbolic color of the future," says Leatrice Eiseman, executive director of the Pantone Color Institute. "It's invariably connected to warmth, sunshine and cheer - all the good things we're in dire need of right now." "I'd say you should get used to seeing yellow in places you're not used to seeing it," Eiseman says.

This is great news as yellow is my all-time favourite colour, in any shade really (the exception being, screaming yellow which my students are also forbidden to use on colour charts they create for me) from yellowy-beige, straw, butter, dijon, moving to even more of the orange side to the colour of sunsets, like the accent colour on my business card, it's a colour I never tire of. Yellow means sunshine and happiness, optimisim and hope, it also represents knowledge, which is a knowing about, having learned from the outside.